This quote shows the way our society has become today. It is honestly a terrifying and sad thought. The fact that once people die they become more well-known than when they are alive makes you wonder how you are going to be thought of when you die. If we make only a small impression by the way we live, are we going to be known by the big impression we make when we die? Or will we die quietly and make no impression on the world at all?
Mathieu- "I am not suggesting that narratives alone create or sustain consumer needs; rather
they interact with complex and changing material conditions and engage consumers in a process of persuasion."
By saying this, Mathieu is telling the reader that he believes that narratives give the consumers the mindset that they are to buy one certain product instead of another. This persuasion will give the audience of these narratives a guiding light to a certain business, store, restaurant, etc. that they are being mentally forced to attend or visit. "Changing material conditions" is a big reason why one would not or would visit a new site. If they were to take away or change the product that this certain consumer loved, they would be less likely to come back and more likely to go somewhere else where there is a similar product. This is an obvious persuasion to find a substitute.
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